Local SEO for Landscapers
Premium Green-Industry Lead Partner
Local search isn't about rankings or traffic; it's about owning demand in your service area.
Build a client acquisition system you actually own, one that compounds over time and reduces reliance on referrals, paid ads, and rented lead sources.
Local search domination focus
Conversion-first web + SEO
Partnership model, not fluff
01
Websites that look good but aren't built for SEO
Nice design, but no real site hierarchy, weak service structure, and nothing that helps Google understand what you do or where you work.
02
Google Business Profiles with reviews but no visibility
Plenty of reviews, yet the profile barely shows up because the foundation was never set correctly.
03
Content that gets traffic but no calls
Blog posts and pages targeting cities you don't serve or keywords that will never convert into real jobs.
04
Thousands spent on "cheap SEO" that does nothing
Monthly deliverables with no prioritization, no strategy, and no measurable impact.
05
Agencies that feel like a black box
You're paying every month, but you don't know what's being done, why it matters, or how it ties back to growth.
We see this constantly
You're investing—but
not winning.
Built for serious landscaping operators who want one partner to run the system—visibility, trust, and conversion—without chasing gimmicks
Most of the time, SEO isn't broken.
It's just being done in the wrong order by people who don't understand your business or your market.
We see this constantly
You're investing but
not winning.
We see the same issues over and over again with home service businesses, especially landscaping and outdoor services.
You're doing great work. Your operations are solid. Your clients are happy. But when it comes to SEO, something's broken, and it's usually not obvious until months or years later.
The problem isn't effort. It's that most operators are investing in the wrong sequence, with the wrong priorities, guided by agencies that don't understand local service businesses.
You end up with activity that looks like progress but doesn't move the needle: websites that look good but don't rank, profiles with reviews but no visibility, and content that gets traffic but never converts into calls.
Here's what we see time and time again:
Websites that look good but aren't built for Local SEO
Nice design, but no real site hierarchy, weak service structure, and nothing that helps Google understand who you are, what you do, and where you do it.
Google Business Profiles with reviews but no visibility
Plenty of reviews, yet the profile barely shows up because the foundation was never set correctly.
Content that gets traffic but no calls
Blog posts and pages targeting cities you don't serve or keywords that will never convert into real jobs.
Thousands spent on "cheap SEO" that does nothing
Monthly deliverables with no prioritization, no strategy, and no measurable impact.
Agencies that feel like a black box
You're paying every month, but you don't know what's being done, why it matters, or how it ties back to growth.
Websites that look good but aren't built for SEO
Nice design, but no real site hierarchy, weak service structure, and nothing that helps Google understand what you do or where you work.
Google Business Profiles with reviews but no visibility
Plenty of reviews, yet the profile barely shows up because the foundation was never set correctly.
Content that gets traffic but no calls
Blog posts and pages targeting cities you don't serve or keywords that will never convert into real jobs.
Thousands spent on "cheap SEO" that does nothing
Monthly deliverables with no prioritization, no strategy, and no measurable impact.
Thousands spent on "cheap SEO" that does nothing
Monthly deliverables with no prioritization, no strategy, and no measurable impact.
Most of the time, SEO isn't broken. It's just being done in the wrong order by people who don't understand your business or your market.
The Handoff Problem
You sign on, have a great sales call, and then get handed off to a junior SEO who:
Doesn't understand your services
Doesn't understand your service area
Who is following a generic checklist, not a real strategy
Foundation Never Set
At the same time, the foundation never gets set:
Website structure isn't fixed
Business information stays inconsistent across the web
No clear plan for what content actually matters
THE REAL PROBLEM
Generic SEO doesn't work for
local service businesses.
Here's what usually happens.
On top of that, many agencies charge too little to actually win.
You can't compete in real markets with minimal resources and bargain pricing.
SEO turns into activity instead of progress. That's why it feels risky, frustrating, and disappointing.
01
Google Business Profile (GBP):
Get found where local buyers make decisions.
02
Local SEO + Service Pages:
Expand coverage for your services and service areas.
03
Reviews + Reputation
Build authority that increases rankings and close rate.
04
Conversion Path
Turn traffic into booked calls with clear structure and messaging.
OUR METHOD
A three-phase plan to own local search.
We don't start with tasks. We start with research, prioritization, and reality.
Research-first approach that sets the foundation for everything that follows.
Before doing anything, we look at:
Where you're currently winning
Where you're invisible
What demand actually exists
What competitors are doing
Your website, your GBP, your reviews, and your authority
From there, everything follows a clear order.
01
Set the Foundation
This is non-negotiable
SEO-ready website structure
Proper page hierarchy, clean internal linking, service pages that actually support visibility. If your current site works, we'll optimize it. If it doesn't, we'll rebuild it right.
Proper Google Business Profile setup and optimization
Correct categories, services, attributes, descriptions, and photos so Google knows exactly who you are, what you do, and where you do it.
Service and location research
We map your services to real search demand in your target areas. No guessing.
Baseline for reviews, rankings, and competitors
We document where you stand today so we can measure real progress.
Quick wins where it makes sense
Local Service Ads setup, yard sign strategy, and more. Tactical moves that produce results while the foundation builds
Most agencies rush past this. We don't.
01
Set the Foundation
This is non-negotiable
SEO-ready website structure
Proper page hierarchy, clean internal linking, service pages that actually support visibility. If your current site works, we'll optimize it. If it doesn't, we'll rebuild it right.
Proper Google Business Profile setup and optimization
Correct categories, services, attributes, descriptions, and photos so Google knows exactly who you are, what you do, and where you do it.
Service and location research
We map your services to real search demand in your target areas. No guessing.

Baseline for reviews, rankings, and competitors
We document where you stand today so we can measure real progress.
Quick wins where it makes sense
Local Service Ads setup, yard sign strategy, call tracking—tactical moves that produce results while the foundation builds
Most agencies rush past this. We don't.
02
Optimize What Matters
Once the foundation is solid, we focus on what actually moves the needle.
Google Business Profile first
Ongoing posting (up to 8 posts/month per profile), review monitoring and responses, and activity that keeps your profile credible and visible in the map pack.
Service and location pages with real buying intent
We publish 3-4 service-area pages per month, each one targeting a specific neighborhood/location and service that homeowners actually search for.
Content that supports rankings, not vanity traffic
No fluff blog posts. Every piece of content ties back to services you offer, areas you serve, or questions that lead to booked calls.
Authority built where it actually helps visibility
Strategic citations, high-impact directory placements, and baseline link building (1-2 links/month) that reinforces trust and relevance in your market
This is where consistency compounds.
03
Expand and Accelerate
When the system is working, we scale it.
Additional business profiles when justified
If you're expanding into new service areas or opening new locations, we help you replicate what's working.
More of the right content + Optimization
Faster rollout of service-area pages (6-8/month), and or refinement of the pages that are already driving results.
Increased authority and reinforcement
More strategic links (3+ per month), stronger citation profiles, and expanded review velocity.
Acceleration through ads or other channels
If you are serious about growth, it should never be SEO or Ads - it should be SEO and Ads and other forms of marketing.
Expansion only works when the core system is already performing.
This Is For
Established landscaping and home service businesses doing real revenue ($750K–$3M+)
Operators who do great work and want to own their client acquisition long-term
Owners willing to be active in the first 90 days (reviews, content input, implementation)
Businesses that want predictable, owned inbound demand built over time
This Is Not For
Brand new businesses with no traction or
revenue under ~$10K/month
(SEO Ready Start is a better fit)
Anyone unwilling to generate reviews
or participate actively
People looking for the cheapest option
or a silver bullet quick fix
Operators who want guaranteed rankings
or overnight results
Fit matters
We're not for everyone, and
that's the point.
The best partnerships start when both sides are aligned on what it takes and what's expected. We work with operators who
understand that SEO is a system, not a silver bullet.
What we build is a client acquisition system you own.
It compounds everything else you do, referrals, ads, direct marketing, etc.
Before and after Maps visibility
Red-to-green ranking scans showing visibility improvements in the map pack over time.
Ranking heat maps
Geographic visualizations of where you're winning (and where you're not) in your service area.
Real client results
Revenue growth, call volume increases, and cost-per-acquisition improvements.
Video testimonials
Hear directly from landscapers and home service operators who've gone through the process.
Proof
Real results from
real operators.
We show outcomes, not hype. No vanity metrics. No fake guarantees.
Just execution that moves the needle in real markets.
No hacks, or unrealistic promises. Just execution.
"After only maybe 6 months of working with Cole we hit a little under
$400k thanks to The Lyon Brand."
Carlos Martinez
Founder,
All-In Hardscaping
"Since partnering with The Lyon Brand we've seen an increased of
220% with our reviews and exponential amount of leads"
Zac Payne
Founder,
Redstone Landscaping
"Working with The Lyon Brand boosted our potential by a lot, So specifically we were able to do
$49k revenue in a single month and we were not doing that before The Lyon Brand."
Shaggy Eells
Co-founder,
Salt Lake City Christmas Lights
"I was lucky enough to meet Cole and The Lyon Brand, he was a
huge help and I cannot thank Cole and The Lyon Brand enough for getting my business up and running by having presence online."
Carrie Kirtley
Founder, SheCounts LLC
Websites that look good but aren't built for SEO
Nice design, but no real site hierarchy, weak service structure, and nothing that helps Google understand what you do or where you work.
Google Business Profiles with reviews but no visibility
Plenty of reviews, yet the profile barely shows up because the foundation was never set correctly.
Content that gets traffic but no calls
Blog posts and pages targeting cities you don't serve or keywords that will never convert into real jobs.
Thousands spent on "cheap SEO" that does nothing
Monthly deliverables with no prioritization, no strategy, and no measurable impact.
Thousands spent on "cheap SEO" that does nothing
Monthly deliverables with no prioritization, no strategy, and no measurable impact.
next step
Get your free 90-day local SEO plan.
We don't hide the playbook. I'm a believer in giving away the secrets and helping with the implementation.
On the call, we'll:
Review your market, services, service areas, and local competition
Show exactly what we'd do in the first 90 days, and why
Explain what matters, what doesn't, and where most operators get stuck
Give you a clear roadmap whether you move forward with us or not
If you want to take that plan and implement it yourself, that's fine.
If you want a partner to execute it properly, we can talk about that too.
Either way, you'll leave with clarity.
