Premium Green-Industry Lead Partner
Salt Lake City Web Design and Local SEO from an Agency That Uses Its Own System
Most SEO agencies I've never ranked their own service business. I built a Salt Lake City service business from scratch, on my own dime, to run this system on my own books. It brought in 124 qualified leads from search alone in one season. What we do for clients, we have done for ourselves.
Local search domination focus
Conversion-first web + SEO
Partnership model, not fluff
Website Design | Local SEO
Based in Salt Lake City. Serving the entire Wasatch Front.
Salt Lake City • Murray • Millcreek • Holladay • Cottonwood Heights • Sandy • South Jordan • Draper • West Valley City • Taylorsville • West Jordan • And beyond
If your customers are searching from anywhere along the Wasatch Front, we build the system that gets you found.
WE WALK THE TALK
Most agencies sell local SEO without ever running it on their own books.
We built a Salt Lake City home-service business from scratch, on our own dime and on our own time, so we could run this system end-to-end before selling it to another operator.
Here's what the same playbook did for a brand-new local company with zero name recognition.
We didn't want to sell something We hadn't lived
What this looked like for our own business:
124 Search-Attributed Leads
In one season, search alone brought in 124 qualified leads for my own SLC service business. Not impressions. Not clicks. Booked leads.
$38,880 From Local sEO Alone
Website and Google business profile traffic produced $38,880 in revenue in about two months. That was before stacking any other channel on top.
$1,311.98 from chat GPT
3 tracked leads from LLMs. AEO/GEO/AIEO is just good SEO
Ranked top three across the map pack for many high intent search terms
We ranked in Google's local Map Pack across our service area.
If your SEO agency isn't talking about your GBP, you need a new one.
$139K+ Total, Search as the Foundation
Stacked with Meta, yard signs, and referrals, the same two-month window brought in $139,000+ and 488 total leads across channels.
Websites that look good but aren't built for SEO
Nice design, but no real site hierarchy, weak service structure, and nothing that helps Google understand what you do or where you work.
Google Business Profiles with reviews but no visibility
Plenty of reviews, yet the profile barely shows up because the foundation was never set correctly.
Content that gets traffic but no calls
Blog posts and pages targeting cities you don't serve or keywords that will never convert into real jobs.
Thousands spent on "cheap SEO" that does nothing
Monthly deliverables with no prioritization, no strategy, and no measurable impact.
Thousands spent on "cheap SEO" that does nothing
Monthly deliverables with no prioritization, no strategy, and no measurable impact.
Everything we do for Lyon Brand clients, we do for ourselves.
Local SEO That Owns the Wasatch Front
A properly set-up Google Business Profile. Service and area pages that target how Salt Lake City customers actually search. A review system that builds authority. Citations and backlinks done with intent, not by volume. Built to own the Wasatch Front map pack. Learn more about our local SEO solutions.
Premium Websites Built to Rank
Conversion first, clean site hierarchy, real service pages, proper schema, fast load times, mobile-first. We build it to support local search and turn Wasatch Front traffic into booked calls. Whether you pay upfront or spread it over time, the build stays the same.
Learn more about our web design services.
Salt Lake City's Trusted Local SEO Solutions
The local growth system - built for local Businesses
We run two services, Web Design and Local SEO, but they're really one system. A premium site that ranks and converts, wrapped in a local search engine that owns Salt Lake City. The site feeds the SEO. The SEO feeds the calls. Everything compounds because nothing gets built in isolation. It's the same system I built on my own Salt Lake City business before offering it to anyone else.
"Real Results Matter"
What Our Clients Say
01
Google Business Profile (GBP):
Get found where local buyers make decisions.
02
Local SEO + Service Pages:
Expand coverage for your services and service areas.
03
Reviews + Reputation
Build authority that increases rankings and close rate.
04
Conversion Path
Turn traffic into booked calls with clear structure and messaging.
OUR METHOD
A three-phase plan to own local search.
We don't start with tasks. We start with research, prioritization, and reality.
Research-first approach that sets the foundation for everything that follows.
Before doing anything, we look at:
Where you're currently winning
Where you're invisible
What demand actually exists in
Salt Lake City
What competitors are doing
Your website, your GBP, your reviews, and your authority
From there, everything follows a clear order.
01
Set the Foundation
Most agencies rush past this. We don't.
SEO-ready website structure
SEO-Ready Website Structure. Proper page hierarchy, clean internal linking, real service pages that support visibility. If your current site works, we tune it up. If it doesn't, we rebuild it right.
Proper Google Business Profile setup and optimization
Proper Google Business Profile Setup. Correct categories, services, attributes, descriptions, and photos so Google knows exactly who you are, what you do, and where you do it in the SLC metro.
Service and location research
We map your services to real search demand across the Wasatch Front: Murray, Millcreek, Cottonwood Heights, Sandy, Draper. We find where the demand lives before writing a single page.
Baseline for reviews, rankings, and competitors
We document where you stand on reviews, rankings, and competitor visibility today, so every win is measurable.
Quick wins where it makes sense
Local Service Ads setup, yard sign strategy, and more. Tactical moves that produce results while the foundation builds
Most agencies rush past this. We don't.
01
Set the Foundation
This is non-negotiable
SEO-ready website structure
Proper page hierarchy, clean internal linking, service pages that actually support visibility. If your current site works, we'll optimize it. If it doesn't, we'll rebuild it right.
Proper Google Business Profile setup and optimization
Correct categories, services, attributes, descriptions, and photos so Google knows exactly who you are, what you do, and where you do it.
Service and location research
We map your services to real search demand in your target areas. No guessing.
Baseline for reviews, rankings, and competitors
We document where you stand today so we can measure real progress.
Quick wins where it makes sense
Local Service Ads setup, yard sign strategy, call tracking—tactical moves that produce results while the foundation builds
Most agencies rush past this. We don't.
02
Optimize What Matters
With the foundation solid, we go after what moves the needle.
Google Business Profile first
Ongoing posting (up to 8 posts per month per profile), review gen and responses, and activity that keeps your profile credible and visible in the SLC map pack.
Service and Area Pages with Real Buying Intent
High intent content each month, all targeting a specific neighborhood and service that Salt Lake City customers actually search for. Sugar House. Avenues. Holladay. Daybreak. Cottonwood Heights. Real pages for real search.
Content that supports rankings, not vanity traffic
No fluff blog posts to start. Every piece of content ties back to services you offer, areas you serve, or questions that lead to booked calls.
Authority built where it actually helps visibility
Strategic citations, high-impact directory placements, and quality links each month that reinforce trust and relevance in the Salt Lake market.
This is where consistency compounds.
03
Expand and Accelerate
When the system is working, we scale it.
Additional business profiles when justified
Additional Business Profiles When Justified. If you expand into new service areas or open new locations, we help you replicate what's working.
More of the right content + Optimization
More high-intent content and refinement of the pages that are already driving results. Blog posts used purely for internal linking.
Increased authority and reinforcement
More strategic links, stronger citation profiles, and expanded review velocity.
Acceleration through ads or other channels
If you are serious about growth, it should never be SEO or Ads - it should be SEO and Ads and other forms of marketing.
Expansion only works when the core system is already performing.
Frequently Asked Questions
You have SEO questions; we have answers.
Can you prove this system actually works?
Yes. On top of client results, I built my own Salt Lake City home-service business from scratch to run this system end-to-end. In one season, search alone brought in 124 qualified leads and $38,880 in revenue, and we earned Map Pack visibility without a traditional storefront address. Total cross-channel revenue for that window was $139K+ on 488 leads. The full breakdown lives in the case studies section.
How long does it take to rank in Salt Lake City on Google Maps?
It depends on your current foundation. For a well-set-up GBP in a moderate SLC suburb, meaningful map pack movement usually takes 60 to 120 days. Central Salt Lake City is more competitive and takes longer, usually 4 to 6 months of consistent work before the compounding kicks in. It also can vary by industry. can alsoWe tell you where you actually stand on the first call.
Do I need a new website, or can you work with the one I have?
If your current site has a decent foundation, we tune it up. If it runs on something that blocks proper SEO, or the hierarchy and service structure are broken beyond reasonable fixes, we rebuild it right. We tell you on the Strategy Call, not six months in.
Do you only work with home service businesses?
No. We started in the landscaping and green industry and still do a lot of that work, but the system applies to any local Salt Lake City service business doing real revenue: medical, legal, professional services, specialty trades, boutique retail. The principles of owning local search don't care about your vertical.
What cities and suburbs do you cover?
The entire Wasatch Front. Salt Lake City, Murray, Millcreek, Holladay, Cottonwood Heights, Sandy, South Jordan, Draper, West Valley City, Taylorsville, West Jordan, Midvale, and the surrounding metro. If you serve it, we build the pages and the GBP strategy to target it.
How is this different from a typical Utah SEO agency?
Three things. One: we run our own local SEO on our own businesses. Most agencies don't. Two: web design and SEO come as one build, not two disconnected services. Three: we only do local SEO. We know what we do, we do it well, and we stay in our lane.We
What happens in the first 90 days?
We set the foundation. Site structure gets fixed or rebuilt. GBP gets properly set up. Service and location research maps your demand across the SLC metro. Baseline measurements get documented. Quick wins like LSA setup, call tracking, and citation cleanup ship in parallel. By day 90, you have a real system in place, not a to-do list. It's the same Phase 01 I ran on my own business before any client touched it.
Pricing
Clear options. Clear boundaries
Choose the level of support that matches where your business is right now
$4,000–$8,000
*one-time (depending on website scope/pages)
Best for: Newer or early-stage operators who don't have a verified location tied to their GBP yet
What It Includes:
Surface-level market + competitor review (viability check).
Google Business Profile setup + optimization.
Location strategy + verification consulting.
Final SEO strategy + action plan handoff.
SEO Ready Start (Foundation)
Market Leader (Ongoing Local SEO)
$2,500/month
*(12-month commitment) + $2,000 setup fee
Best for:Multi-location landscaping groups with aggressive expansion goals
What It Includes:
GBP activity + posting and review monitoring/responses
Full local SEO website support + service-area page rollout.
Citations/directories and baseline authority
Local Service Ads, Link Building & etc.
Strategy guidance with clear boundaries
Market Dominance (Selective / Multi-location)
$5,250/month
*(12-month commitment) + $2,000 setup fee
Best for: Multi-location landscaping groups with aggressive expansion goals.
What It Includes:
Everything in Market Leader
Support for more locations + faster content rollout cadence
Higher monthly authority building (links/expansion)
Broader marketing consulting and expansion planning.
Get Your Free 90-Day Salt Lake City Local SEO Plan
Book a call if you want to work with an SLC SEO agency that actually walks the talk. We don't hide the playbook. I believe in giving away the secrets and helping you put them to work.
